Would the Real Joe Weider Please Stand Up

A reoccurring phenomenon when researching the IFBB or the Weider brothers is the presence of controversy. As previously discussed in a different post, the establishment of the International Federation of BodyBuilding was not without its conflicts and controversies. Naturally, it seems, as founder of the federation and as, we must acknowledge it, kingpin of bodybuilding, … Continue reading Would the Real Joe Weider Please Stand Up

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Phil Speaks: An Interview with Natu and the Super Jacked Ginger

  I had the chance to meet this guy called Sam while shopping for supplements about a month ago. We began discussing various effects of preworkout, our favorite brands, and the reasons I don't take it anymore. Our talk quickly changed to the Mr. Olympia contest that was on its way. Seeing that we both … Continue reading Phil Speaks: An Interview with Natu and the Super Jacked Ginger

Joe Weider’s Weight Gain Contest (1955)

In December of 1955, Joe Weider published the first issue of Junior Mr. America magazine. Aimed at teenagers and young men between the ages of 12 to 21, Junior Mr. America highlighted the importance of the younger community for bodybuilding entrepreneurs. Packed with training, dating and general life advice, the magazine was viewed by many teenagers as a godsend. … Continue reading Joe Weider’s Weight Gain Contest (1955)

Build Muscle, Win the War

While deep in bodybuilding research, rummaging  through dated copies of Your Physique, Muscle Builder, and Santé et Développement Physique hoping that the yellowed pages stay intact (one must not forget, these are sacred items), it became clear to me that, in the early establishments of muscle magazine, one can easily find messages of nationalism and nation pride … Continue reading Build Muscle, Win the War