Santé et Force

As some of you might recall from a previous article, Joe Weider, later assisted by brother Ben released Your Physique magazine in 1940 out of Montreal. Although their first attempt was modest, the (soon-to-be) Weider brand grew quite steadily to reach exponential heights. However, the Weiders were not alone in the francophone Iron Game (without going into … Continue reading Santé et Force

Your Physique #1

In August 1940, the first issue of Joe Weider's Your Physique hit the shelves. According to some sources, Weider began working on the magazine when he was 17 years old, only to complete it 3 years later. With the little money he had - considering that he worked during the Great Depression - Weider purchased a … Continue reading Your Physique #1

The end of Flex Magazine?

  With the recent announcement regarding the “termination” of Flex magazine, let’s look at a very short history of the magazine. Joe Weider’s first bodybuilding magazine was called Your Physique and was written and published from his kitchen in Montreal, QC, in 1940. With Muscle Builder as an additional Weider publication (which resembled Your Physique) … Continue reading The end of Flex Magazine?