Santé et Force

As some of you might recall from a previous article, Joe Weider, later assisted by brother Ben released Your Physique magazine in 1940 out of Montreal. Although their first attempt was modest, the (soon-to-be) Weider brand grew quite steadily to reach exponential heights. However, the Weiders were not alone in the francophone Iron Game (without going into … Continue reading Santé et Force

BBB: Mr. America: the Tragic History of a Bodybuilding Icon – John D. Fair

Are you starting a collection of history books related to the Iron Game? Do you aspire for a future in this research business and lifting weight is such a big part of your life that you figured you would combine the two? Or have you been following us for a while now and these BBBs … Continue reading BBB: Mr. America: the Tragic History of a Bodybuilding Icon – John D. Fair

The end of Flex Magazine?

  With the recent announcement regarding the “termination” of Flex magazine, let’s look at a very short history of the magazine. Joe Weider’s first bodybuilding magazine was called Your Physique and was written and published from his kitchen in Montreal, QC, in 1940. With Muscle Builder as an additional Weider publication (which resembled Your Physique) … Continue reading The end of Flex Magazine?