The Association Organized in 1922 and implemented in 1924, the purpose of the American Continental Weight-Lifters Association (ACWLA) was to preach and plan standardized (according to an American standard vs. the European standard) weight-lifting events across the United States. The two-year waiting period was said to have been caused by Macfadden’ physique contest (won by … Continue reading The American Continental Weight-Lifters Association
Bob Hoffman has undoubteldy given litfters much to be thankful for. He further popularised affordable weightlifting sets, did a great deal for American weightlifting and engaged in a long and highly humourous feud with Joe Weider. For all his business success however, Hoffman did have his failures and when Hoffman failed… he went all out. … Continue reading Bob Hoffman’s Fish Protein
Today’s post on Bob Hoffman’s Hi-Proteen Fudge reveals that one of the first precursors to the modern protein bar only came about in the early 1950s, sometime between 1953 and 1954. Having previously dabbled in fish and soy protein powders, you may be wondering what prompted Bob to expand out into making fudge. Attending a … Continue reading The World’s First Protein Bar?