Bob Hoffman’s Fish Protein

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Bob Hoffman has undoubteldy given litfters much to be thankful for. He further popularised affordable weightlifting sets, did a great deal for American weightlifting and engaged in a long and highly humourous feud with Joe Weider. For all his business success however, Hoffman did have his failures and when Hoffman failed… he went all out.

For a brief period during the 1960s, York Barbell sold a fish based protein powder, which by all accounts, was as disgusting as it sounded. Consumers were told all about these protein rich fish

‘WHICH IN TURN HAVE EATEN THE ORGANICALLY-RICH FOODS SO ABUNDANT IN THE DEPTHS OF THE SEA. THE FISH PROTEIN USED IN HOFFMAN’S PROTEIN FROM THE SEA IS RICHER THAN ORGANIC MEATS AND MANY OTHER HIGH PROTEIN PRODUCTS IN THE ESSENTIAL AMINO ACIDS. IT DIGESTS WELL, IS ALMOST 100% ASSIMILATED AND SUPPLIES YOUR BODY WITH ELEMENTS IT NEEDS FOR BUILDING, MAINTENANCE AND REPAIR.
TAKE ONLY 1 TEASPOON AT LUNCH AND DINNER. HERE IS REAL ECONOMY! YOU TAKE ONLY 1 TEASPOONFUL AT LUNCH AND DINNER FOR THE LOW, LOW COST OF 15 CENTS PER DAY. THIS GIVES YOU MORE PROTEIN THAN FOUND IN MANY FULL COURSE MEALS! BEST OF ALL, 2 TEASPOONFULLS OF HOFFMAN’S PROTEIN FROM THE SEA PROVIDES 18 GRAMS OF PURE PROTEIN AND HELPS COMPLETE AND ASSIMILATE 180 GRAMS OF INCOMPLETE PROTEIN FOUND IN CEREALS AND VEGETABLES–AN AMAZING BURST OF NUTRITIVE POWER! AVAILABLE IN HANDY POWDER AND CONVENIENT TABLETS.’

I’ll stick to my Whey I think…

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